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What is Business Diplomacy?

Alioune Aboutalib LO

What is Business Diplomacy?

Globalization and the internationalization of firms have necessitated the management of "business" in the diplomacy of ambitious countries. Economic diplomacy, in general, has become a strategic tool ...

Feb 20, 2026 ESPA Advisory

Le Sénégal au 106e rang du Global Soft Power Index 2026, 12e en Afrique

Alioune Aboutalib LO

Le Sénégal au 106e rang du Global Soft Power Index 2026, 12e en Afrique

Ce classement est basé sur les perceptions internationales mesurées via une enquête auprès de plus de 150 000 répondants dans plus de 100 marchés, évaluant la familiarité, la réputation, l'influence e...

Feb 11, 2026 ESPA Advisory - Analyses et Publications

Sahel: security incidents increasingly target businesses and strategic infrastructure

Sahel: security incidents increasingly target businesses and strategic infrastructure

Since August 2025, several attacks have shown the rise of terrorist groups in the Sahel, targeting strategic infrastructure but especially businesses. Context From August and September: blockade, atta...

Feb 6, 2026 ESPA Advisory

The necessity of a corporate soft power strategy in West Africa

The necessity of a corporate soft power strategy in West Africa

Challenge Soft power is the ability of an entity (originally a state) to be attractive, credible, and legitimate; to be a reference model, to influence the preferences of others so that their decision...

Feb 3, 2026 ESPA Advisory

A New Geopolitics of Investment in Senegal

A New Geopolitics of Investment in Senegal

In addition to the traditional political stability of Senegal, which has become more pronounced in a context of significant security disruptions in West Africa, there are now ambitions but also, and a...

Géopolitique Investissement Stratégie Nationale de Développement 2025-2029 Sénégal Vision Sénégal 2050

Jan 29, 2026 ESPA Advisory

Closure of USAID: what are the consequences and what strategic alternatives for Africa?

Closure of USAID: what are the consequences and what strategic alternatives for Africa?

Share In July 2025, a resounding break from multilateralism occurred: the U.S. Congress confirmed the death of USAID (United States Agency for International Development), an agency that accounted for ...

Afrique Afrique de l'Ouest Policy brief Relations Afrique-Etats-Unis aide au développement diplomatie économique

Jan 28, 2026 ESPA Advisory - Analyses et Publications

What soft power assets can strengthen Senegal's brand image?

Le Sénégal s'est toujours illustré en Afrique comme une vitrine de la démocratie et bénéficie d'une certaine aura diplomatique. Cependant, le pays ne dispose pas encore d'une stratégie de marque-pays ...

Analyse Sénégal country branding nation branding soft power

Jan 4, 2026 ESPA Advisory - Analyses et Publications

Afrique de l’Ouest: à quels risques et opportunités s’attendre en 2026?

Afrique de l’Ouest: à quels risques et opportunités s’attendre en 2026?

Comme depuis quelques années, l’Afrique de l’Ouest est restée une zone de turbulences et d’incertitudes en 2025. La tentative de coup d’Etat au Benin, le coup d’Etat « theâtral » en Guinée Bissau et l...

Afrique de l'Ouest Economie Guinée Guinée Bissau Les nouvelles routes de l'Aluminium et de l'Acier Mali Sénégal

Dec 31, 2025 ESPA Advisory - Analyses et Publications

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